Merchant to Mystic

The Hero’s Journey of Francis of Assisi

Available Fall 2025

"Rooted in solid theology, psychological insight, and his own contemplative instincts, Craig Bullock's book is a must read for anyone in search of a hero's inspiration to live a meaningful and adventurous life. I wholeheartedly recommend it!”

Richard Rohr
"Isha Das has brought Francis and Clare alive here! This book is filed with wisdom, insight, truth, beauty, and goodness—a definite read."

Ann Wachter OSF, a Franciscan Sister of Allegany, NY
"In this deep work, Isha Das makes us rediscover that image of Francis that lights the way for our confused society, showing us how by sincerely living this Universal Love, Francis represents eternally that aspiration that can transform the conscience of everyone and the whole world."

Swami Nirvanananda

St. Francis: A mystic beacon for the modern world

Isha Das (Craig Bullock) is the Spiritual Director of The Assisi Institute in Rochester, NY, where he guides students on their journey of spiritual transformation through the integration of mystical Christianity and Kriya Yoga practices.

With advanced degrees from the University of Notre Dame (Religious Studies) and the University of Duquesne (Clinical Psychology), Isha Das brings a unique blend of academic depth and practical spiritual wisdom to his teaching.

As an authorized Kriya Yoga teacher trained by Roy Eugene Davis (a direct disciple of Paramahansa Yogananda) and a former pastoral administrator, Isha Das bridges Eastern and Western spiritual traditions. His spiritual name, bestowed by Swami Nirvanananda in 2016, means "servant of Christ" and reflects his dedication to revealing the universal truths that connect the teachings of Jesus Christ and Yogananda.

Through his books, speaking engagements, podcast, and teaching at the Assisi Institute, Isha Das helps students discover the transformative power of contemplative practices. His latest book, "Merchant to Mystic: The Hero’s Journey of Francis of Assisi” will be released in October 2025.

To contact Isha Das about the book, events, or speaking engagements, please email info@ishadasinspires.com.

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Book Bonuses!

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Free downloadable Merchant to Mystic reading guide to help you integrate and personalize the teachings in the book. Great for personal exploration or with a reading group.
Access to a live online webinar and Q&A with Isha Das on October 7th at 7 PM ET.

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A Hero’s Journey for Our Time

How did a wealthy young man from medieval Assisi—born into privilege and devoted to pleasure—become one of the most beloved spiritual figures in history?

In Merchant to Mystic, Isha Das offers a profound and personal exploration of the life of Saint Francis of Assisi, viewing his transformation not as a saint’s story reserved for the past, but as a living map for our own spiritual evolution. Through the lens of the hero’s journey, we see how Francis walked a path marked by radical surrender, deep love, and courageous devotion.

This book illuminates the essential stages of Francis’ awakening: failure, calling, meditation, community, simplicity, and the ultimate act of surrender. It also honors the vital role of Clare of Assisi, explores Francis’ embodiment of Christ Consciousness, and reveals how he died in the same spirit with which he lived—naked, free, and full of love.

Whether you are a seeker, a leader, or simply someone longing to live with more purpose and presence, Merchant to Mystic invites you into a story that is both ancient and urgently now.

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